Day One
BRAND IDENTITY
ILLUSTRATION
ART DIRECTION
LOGO DESIGN
challenge
A rebrand project for an international smoothie franchise to refine and focus the brand vision. How do we create fun and encouraging branding to help wellness-conscious individuals lead healthier lives?
approach
Small changes can add up to a big impact.
A bright and intentional brand to inspire individuals to take the necessary steps towards personal wellness, all while still having fun.
