Gemz
CONTENT CREATION
LAYOUT
MOTION DESIGN
PACKAGING/PRODUCTION
PRINT DESIGN
SOCIAL DESIGN
VIDEO EDITING
For hair that’s born to transform. Gemz is here to level up your hair wash day with their innovative mix & matchable solid shampoos and conditioners.
To relaunch and rebrand Gemz, I supported the lead AD in developing new brand assets and shaping the new creative direction. I also created a variety of social and print assets (product fact sheets, mailer box wrappers, branded notecards, IG story animations) to reposition the Gemz brand in consumers’ minds and drive fan excitement for the relaunch.
Now on a regular basis, I work closely with the social and strategy teams to concept, create, and design culturally relevant and on trend static & animated assets for our monthly social calendar cycle.
PRE-LAUNCH CAMPAIGN
Mailer Box Wrapper
Packaging Design/Production
Box exterior die line flat lay
PR box sent to media/news outlet connects (hexagonal notecard design also by me)
Product Line Fact Sheet
Print Design, Layout
MONTHLY SOCIAL CALENDAR
Box interior die line flat lay
Full product line shared with brand partners and media
Social Promotion (IG)
Storyboarding, Motion Graphics/Animation, Social Design
